Web Survey Bibliography
Characteristics of response scales are important factors guiding cognitive processes underlying the choice of a response category in responding to the request for an answer on an attitude item. Additionally, the mode of data collection might be an important factor guiding response behavior. This paper deals with the effect of scale direction within two different modes, a web survey and a paper & pencil-survey. Identical items are presented with response scales of different direction – either beginning on the left hand side with the positive or the negative response option. According to scale direction labels are agree-disagree or disagree-agree.
European survey research associaton conference 2015, ESRA, Reykjavik >>
Web survey bibliography - Krebs, D. (4)
- Analyzing Cognitive Burden of Survey Questions with Paradata: A Web Survey Experiment; 2016; Hoehne, J. K.; Schlosser, S.; Krebs, D.
- Investigating Cognitive Effort of Response Formats in Web Surveys using Paradata ; 2016; Hoehne, J. K.; Schlosser, S.; Krebs, D.
- Direction of Response Format in Web and Paper & Pencil Surveys; 2015
- Agree-Disagree Response Format versus Importance Judgment; 2011; Krebs, D.